Julian Reichman-Israelsohn

Owner and Head Coach of Fitness Technologies and CrossFit Platinum

Julian has been involved in the sporting arena since the early days of primary school. He made his way through school by competing in as many sports as possible.

Over the years he has participated in Badminton, Cycling, Golf, Gymnastics, Horse Riding, 20 years of Martial Arts (Judo, Kung Fu, Muay Thai, Kickboxing, Boxing), Motor Racing (Cars and Bikes), Rugby, Soccer, Squash, Swimming (successfully participating in and completing 10 x Midmar Mile Open Water Swims)

Julian then specialized in Martial Arts (traveling and successfully competing internationally as well as opening his own Kung Fu school), Cycling, (successfully participating in and completing 9 x Cape Argus Cycle Tours and 10 x 94.7 Cycle Tours), Triathlon (2 x Half IronMan70.3 Durban, MiWay Ultra Triathlon Series) and Sports specific training in the gym.

Following his passion and interest in sports, health and fitness, Julian went on to study Sports Management (Institute of Commercial Management, Allenby Campus), Personal Fitness Training (Exercise Teachers Academy), Sports Conditioning Training (National Sports and Conditioning Council), CrossFit (CrossFit Level One, CrossFit Coaches Prep (Now called CrossFit Level Two), CrossFit Endurance, CrossFit Gymnastics, CrossFit Kids Certifications) Other Industry Specific Seminars, Courses and Workshops include Olympic Lifting, Kettlebells, and Martial Arts. These all come together to create a holistic understanding of the body and a holistic way of training.

Julian is a qualified and experienced personal trainer and sports conditioning coach with more than twenty years’ experience in the health, fitness, sports and martial arts industries in various training, management, leadership and motivational roles.

He is a dedicated, enthusiastic and passionate individual who has single handedly shaped two young commercial enterprises.

This entailed opening and administering a successful martial arts and health centre in Fourways, Johannesburg, as well as Fitness Technologies private personal training gym in Linden, Johannesburg. Julian also still finds time to contribute to his Monthly CrossFit Column in the Local Fitness Magazine.

Fitness Technologies has successfully incorporated one of the pioneer CrossFit Gyms in South Africa, CrossFit Platinum, to become one of the front runners for the Sport of Fitness and CrossFit in Johannesburg and South Africa, the First and Original Reebok Recognized Affiliate in Johannesburg, and the Sole Distributor of Progenex in South Africa.

Julian has practical and diverse experience as a teacher and trainer of clients, students and trainers at all levels with a particular focus on motivating clients, students and trainers for maximum success in their related goals.

As a CrossFitter, Julian competed in the 2010 Regional Games in South Africa, placing Fourth overall in the Country.

He placed 2nd at the Fittest in Cape Town Competition in 2011.

Julian competed in the 2011 Reebok CrossFit Open and qualified for the Reebok CrossFit Regionals in Cape Town, South Africa where he placed 5th Overall in the Country.

He competed in the 2012 Reebok CrossFit Open where he finished 10th overall in the country. Following which, Julian coached and competed with the Team from CrossFit Platinum that competed at the Africa Regionals of the Reebok CrossFit Games. Team CrossFit Platinum won the Africa Regionals and went on to represent the Africa Region at the 2012 Reebok CrossFit Games in Los Angeles in USA in July 2012. 

In 2013, Julian again qualified as an Individual but decided once again to join the Platinum Team. Team CrossFit Platinum won the 2013 Africa Regionals for the second consecutive year and, once again, went on to represent the Africa Region at the 2013 Reebok CrossFit Games in Los Angeles in USA in July.  

2014 saw Julian decide to send two competitive teams from Platinum to the Africa Regionals. The Platinum Team finished 2nd overall after a devastatingly close battle all weekend long. The second Platinum Team finished in 7th place with a spectacular showing of everything needed to be a podium Team. 

In 2015 Julian completed the 70.3 Half Ironman in Durban. This was a precursor to the next challenge of travelling to Los Angeles, USA to complete the SealFit Comprehensive Academy and their ultimate Challenge of Kokoro Camp. Julian is one of only Four South Africans (the only South African CrossFit Coach) to have completed the Kokoro Camp. (www.sealfit.com)

Kokoro 39 : Video : http://sealfit.com/sealfit-tv-kokoro-39/

SealFit Comprehensive Academy : http://sealfit.com/sealfit-events/sealfit-academies/comprehensive/

SealFit Kokoro Camp : http://sealfit.com/sealfit-events/sealfit-kokoro-camp/

Julian is continuing his competitive CrossFit career by participating in local CrossFit events but his primary training focus at the moment is on the Triathlon and Half Ironman 70.3 (having completed 2 x Ironman 70.3 Races in Durban as well as the National MiWay Ultra Triathlon Series) and is now training for the Full Iron Man in 2017.


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